Every week, I talk with people who are ready to invest. They’ve saved up money, they’re excited, and they come to me with this question:
“I’ve got $50,000…$80,000..A million… what should I invest in?”
It’s a fair question — but it’s also the wrong place to start.
Because the truth is, the investment itself isn’t the first thing that matters.
The better question is one very few people actually stop to ask themselves. And if you’re serious about growing your wealth — whether through multifamily real estate or anything else — it’s one you can’t afford to skip.
In this week’s Heartland Multifamily Show, I break down what really separates successful investors from those who get stuck, scattered, or burned.
I’ve spent over 30 years investing in multifamily real estate. I’ve seen the wins. I’ve seen the mistakes. And I’ve seen what happens when people jump in with good intentions but without the right mindset or strategy. It can cost you months — or even years — and potentially millions of dollars over time.
This episode is not about trends or hot takes. It’s about clarity.
Here are 5 key principles to follow if you want to actively manage your investments:
1. Invest where you have experience — and where you actually enjoy the process. Passion + knowledge go a long way in real estate.
2. Keep your investments close to home. Proximity matters more than you think, especially when issues pop up.
3. Pick one strategy and commit. Don’t dabble in 3 or 4 different approaches. Master one.
4. Don’t put all your cash into your first deal. Ease in, learn, and reserve capital for unexpected challenges or better opportunities.
5. Find a mentor. Not a guru — a real person who’s done what you want to do, and is willing to give you honest feedback.
If you’re asking those questions already — great. If not, now’s the time to start.
Whether you’re just getting started or thinking about scaling up, this one will help you get crystal clear on what to do next — and what to avoid.
Let me know your thoughts after you watch— I’d love to hear where you’re at in your investing journey.
